Call Tracking allows you to monitor calls from your website and understand exactly what advertising activity brought them there; whether it was from another website, Google or your paid search effort.
So no more will you have to figure how your caller has discovered you.
Telephone monitoring is an essential tool for any company that spends money on advertisements across multiple channels. Clients with AdWords possess an intrinsic need to monitor the calls that are relevant to their keywords, in order to understand which keywords deliver call conversions. Call Conversions With no visibility of call conversions, it’s not really feasible to work out if your investment in the keywords in your portfolio is delivering value or not. Is just monitoring AdWords call conversions enough?
Most customers are searching to monitor not just PPC, but additionally SEO, Display, Affiliates, Social Media as well as Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the energy of a 3rd generation call monitoring system like Call Conversions Tracking comes in, as it lets you see your ROI for each of these vital channels not just Google PPC. This is essential actionable data letting you optimise the efficacy of all your marketing channels, key to the success of any business.